Corr Blimey

Corr Blimey
Louisa de Smet and Steve Wright


Corr Blimey is one of Canberra’s most well-known and long-standing independent fashion design labels. This is the third year the label will launch a collection at FASHFEST, once more showing innovation of design rather than ‘here-today, gone-tomorrow’ trends.

The name Corr Blimey stems from an old English saying which translates from the blasphemous ‘God Blind Me’. Designers Louisa de Smet and Steven Wright aim to evoke this reaction with every collection they produce.

Corr Blimey’s collections are distinctive and memorable, not only because of the boundaries crossed with the garments, but the theatrical nature in which they are displayed. Louisa and Steven strive for perfection but never take themselves too seriously. They have designed collections and costumes for bands, film, hair shows, stage performance and dance.

Using genuine design processes, Corr Blimey looks at the problem of the fashion system rather than adjusting the fashion product. Each Corr Blimey garment is slightly different due to the design process. Each is cut, sewn, pressed and delivered by the designer, staying true to the label’s ethical production philosophy. This philosophy includes sustainable approaches to design, incorporating longevity, zero waste, multi-size, multi-use and cradle-to-cradle techniques.

The Corr Blimey consumer is not connected by demographic; they are connected by their worldliness, love of aesthetic and deep passion for good design in all its forms. They want to create their own identity and are not afraid to take risks. They understand the importance of slow fashion and recognise the need for change in an industry bombarded by disposable clothing.

Corr Blimey garments have been designed and made in Canberra since the label launched in 2001. They are sold in small size ranges and/or through commissions.

Louisa graduated with a Bachelor of Design (Fashion Design), from the Canberra Institute of Technology (CIT) in 2002. Steve has a Bachelor of Design (Fashion Design), from CIT (2002), and a Master of Arts (Hons) Art History and Curatorship from the Australian National University (2012).

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