Hijab House was created in 2010 to provide stylish, modest clothing for young Muslim women. Before the label’s inception, Muslim women were limited to traditional retail clothing, often imported in bulk, and often targeting older women.
Muslim women are religiously advised to wear the hijab (head scarf), but also loose fitting, non-sheer, long clothing. Hijab House designs have encouraged Muslim women around the world to follow this religious duty while still remaining fashionable.
This is Hijab House’s inaugural appearance at Fashfest. The company’s head designer, Sophie Loader, grew up in Canberra and studied at the Canberra Institute of Technology.
The ideal Hijab House customer is a female between 15 and 25 years who has an eye for fashion and her own style. She is ambitious, social and active, dedicating time and effort to her appearance.
When Hijab House first opened its doors, it was a breath of fresh air to the Muslim, female, hijab-donning community. The company has been a part of a movement that has inspired women to be confident in who they are and what they can achieve.
Modest clothing is one of the fastest growing fashion trends internationally. Designing for Hijab House is challenging and rewarding as the usual trends must be changed to suit religious dress requirements. This requires a high level of sensitivity as well as a strong edge and sense of style. Hijab House draws inspiration from fashion trends and brands all over the world. Although based in Sydney, Hijab House retails to a global market.
Hijab House is part of the ‘Faith, Fashion, Fusion’ exhibition originally held at the Powerhouse Museum in Sydney. The exhibition is now in Victoria and is scheduled to travel to Perth later in the year.