Pure Pod, one of Australia’s most consistent ethical fashion brands, is a pioneer in the eco and sustainable fashion industry. Launched in 2007 by designer Kelli Donovan and photographer Sean Watson, Pure Pod’s ethos is built on sustainability, ethics and a love of the environment and human nature. The label appeals to women who care about what they wear and have an interest in beautiful design, sustainability, health and wellbeing. Pure Pod will feature Ecobling and Field & Coppice on the catwalk. This is the label’s third appearance at FASHFEST.