The Prodigal Daughter, owned and operated by Phoebe Mwanza, tells the story of this fashion designer’s journey back to her roots after many years of being disconnected from it. This is the label’s debut appearance at FASHFEST.
Through the Prodigal Daughter, Phoebe seeks to consolidate her two worlds and cultures, marrying Africa’s bold and colourful prints to Australia’s tempered, mute landscape.
Each piece, produced under this independent label, is more than an item of clothing, it is a statement—a way of celebrating individuality and the innate uniqueness that each of us are born with.
Phoebe designs for women between 18 and 45 years of age, who want style and comfort while standing out in the crowd. She creates beautiful silhouettes that liberate independent woman to make their own statement. These women are rebels, adventurers and non-conformists. They are square pegs that do not fit into round holes.
Garments are designed in Canberra and manufactured in Nairobi, Kenya, and Accra, Ghana.
Phoebe sources her printed fabrics from different parts of Africa. Her selection includes dashiki, kitenge, kente and ankara fabrics that are popular in West and East Africa. At this stage, Phoebe sources her fabric from five African countries. She has employees in Ghana and Kenya who quality-assure manufacturing.
Phoebe is primarily self-taught. She is currently studying fashion design at the Canberra Institute of Technology.