Mumbai-based brand Vitamin by Sonalika was launched in 2012 by the designer, Sonalika Pradhan, and her husband Bollywood actor. Vitamin by Sonalika has showcased its luxury designs here and in many other countries, including Canada, Nairobi and the United States. With the world now a global village, and with today’s woman on the move, Sonalika’s designs are fashionably at home anywhere in the world. The independent label is sold in many stores in India and Dubai. Paying homage to the multiculturalism of the human race, Sonalika draws her design inspiration from rich fashion traditions—French, Italian and Turkish. Vitamin is worn by many Bollywood celebrities. Just as with vitamins, this label is full of ‘vita’—life. This is Vitamin’s debut appearance at FASHFEST.